Internet Consulting for HVB Projekt Munich
Project Management for Real Estate Web Sites
CASE: Hypovereinsbank Projekt
Criteria: Hypovereinsbank Projekt aims to market the building Park Kolonnaden at Potsdamer Platz Berlin online. The building has already received high visibility as commercial rental space, as the German Union Ver.di has taken over the front part of the ensemble, ostensibly close to where the German Government resides. Further the Milano architect Grassi has received the first prize in Berlin City Planning for the design of the Park Kolonnaden.
Challenge:
the residential part of the building with apartments for sale needs to receive high profile visibility online, reaching the intended target group: well-heeled professionals looking to live and buy property in Berlin Mitte/Tiergarten.

Positioning is key because The Park Kolonnaden is vying with the Piano Renzo and Murphy/Hahn buildings at Potsdamer Platz, which are both daringly avantgarde, for attention. The Grassi red brick ensemble is decidedly more earthy and traditional. Rather than compete with the elegant glitz of the two other architectural presences, the Grassi ensemble ought to receive profiling which is true to its type.
First Mock-up
Second Mock-up
Third Mock-up

Gisela Strauss is a consulting web developer specialising in interactive object marketing in the Greater Munich Area. gisela@servermediated.com

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