SKILL REFERENCE HVB PROJEKT MUNICH - Interactive Objectmarketing

HVB PROJEKT - Planning and Consulting: Gisela Strauss Web Developer, Munich
gisela@servermediated.com

The firm HVB Project is looking to merge with several other HVB companies into a real estate firm with the goal to get listed at the DAX. A Corporate website is required.

The marketing manager needed to be able to work with Web agencies based on mission critical know-how in Web marketing.

MY TASKS
1. Training of the marketing manager in using unified metrics to evaluate diverse company-owned object-marketing Web sites.
Providing terminology to communicate modifiations effectively with the Web agencies.

2. Creating a prototype for future object-marketing Websites, addressing such issues as predictable onsite search behaviour through user friendly placement of target content (i.e types of appartments, houses, etc), coupled with ease-of use retrieval methods.

3. Extending the previously mentioned list of metrics into a complete and interactive support manual, outlining the challenges and solutions to corporate Websites design in general, from the point of view of marketing managers, faced with the task of decision-making, concepting and interacting with agencies. In addition, I outlined specific opportunuities for real estate marketing as well as pointing out avoidable and costly pitfalls.

4. Established several search behaviour scenarios for effective online target marketing.

5. Evaluated and made recommendations for back-end technical solutions for data-retrieval from small to large scale.

6. Evaluated and made recommendations regarding offers made by real estate portals and online advertising campaigns.

ACHIEVEMENTS:
absorbing and understanding the immediate concerns of real estate marketing in order to devise a set of tailored processes as tools for marketing to go online.

Coaching the marketing manager to be able to leverage the advantages of online sales for the pupose of real estate:
> to communicate with web agencies effectively
> to create web concepts in house based on a set of tools and design prototypes
> to be able to assess and comment work delivered by agencies.


Are you relocating to Germany and freelancing or doing business in any field in the greater Munich area? Then please contact me at gisela@servermediated.com, or 49-(0)163-4203-154.

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